A well-designed lead gen campaign is imperative if one aims to be maximally effective
at attracting—and, subsequently, nurturing—leads. To ensure the sales pipeline keeps
moving along, be sure that you’re presenting a consistent message throughout the
process. At each pivotal juncture in the sales pipeline, bear in mind, if you are not
making progress, each day that passes will reduce your chances at converting a lead.
Step one: Make sure it is apparent that you are providing value to everyone that
engages with your lead capturing efforts. During any given campaign, one must bring
the target on a worthwhile journey. That entails maintaining an organic conversation
flow; as it dynamically adapts customer interaction based on the words it detects. This
means adjusting to the path of dialogue as the need arises. To the degree that
deployments can be segmented according to the sensibilities of the target audience,
one increases the chances of catching people’s attention with initial contact…and of
keeping their attention after initial contact.

Catching a lead’s attention is one thing; KEEPING it is just as important; as the journey
is pointless if it does not culminate in a conversion. So remember: Lead gen isn’t just
about finding leads. One must nurture them after they’ve been contacted. Savvy leadnurturing
is vital if one wants to turn a prospect into a closed deal. A proven way to do
this is to employ a premium SaaS like LeadMachine.AI to automate the process of
designing and executing targeted campaigns. After all, lead engagement isn’t just
about capturing the attention of leads; it’s about KEEPING it.
The point can’t be emphasized enough: Luring a prospect isn’t enough; one must also
retain him or her after the first impression has been made. This entails maximizing user
engagement. Even AFTER conversion, UX is imperative. Engagement is crucial not
only for lead-nurturing; but in keeping customer retention high. This is where calls to
action (CTAs) come into play.

A CTA can be something along the lines of:

“Follow us here”
“Don’t hesitate to reach out to us”
“Let us know if you’d like to schedule a call / meeting”
“Sign up for our newsletter”
“Check out our blog”
“Click here for more information”
“Take advantage of our free consultation!”

CTAs can even be as simple as an “RSVP”. This can be done by using colorful buttons
or enticing thumbnails on the appropriate web-page or by placing hyperlinks on social
media posts; or even in e-mail campaigns. Identify leads that are on the verge, yet
need more engagement. You can make use of past behavior to ascertain how best to
push them to convert. This trick is personalization. That is: make the interaction seem
personal, not generic or SPAM-y. Most users in today’s online world are accustomed to
custom-tailored content; so generic campaigns now seem tired and impersonal; which
means they are ineffective.

Many are only focused on the outreach and the sale. Engagement is the main meat of
the funnel—connecting the first impression from initial contact to the final sales
closure. The funnel’s beginning primarily involves luring people to the website’s landing
page. This is often done via a solicitation by an avatar, social media marketing, or some
sort of promotion (free consultations, demos, special offers, etc.) That’s all well and
good; but it is the middle of the sales funnel that gets you from the beginning to the
destination. This is the part that most people neglect…as many are prematurely fixated
on first impressions (the initial hook) and/or closing the sale before the target is
sufficiently primed. Enticements are great; but they are all in vain if they don’t ultimately
lead to a conversion. That’s why lead nurturing is as crucial as the initial hook.
When converting shoppers to buyers by luring them with inducements like one-time-only
deals, complimentary trials, and newsletter subscriptions. Be sure to reply to queries as
soon as possible. Social media is an interactive mode of communication; so you are
wise to treat it as an open-ended, two-way dialogue. So it is crucial to respond promptly
to comments or queries posted directly to your site or on your social media profile. This
punctuality will strengthen your standing—making a great impression.

At the end of the day, lead nurturing is what brings leads from the beginning to the culmination; and involves KEEPING each prospect’s attention after you’ve CAUGHT it.