Many questions arise about optimizing a sales funnel. How is one to best allocate one’s
resources, and identify the problem areas where one needs to invest more time,
attention, money. Companies that get ahead are those that are best at diverting online
prospects through the sales funnel—from initial contact to final conversions.

A good place to begin is predictive lead scoring. This can be done by analyzing
different data points, (demographic information, shopping habits, social media activity,
and other behavioral data); the perform appropriate segmentation. The idea is to
discern salient trends based on specified actions that people take within the sales
funnel, then target them accordingly. This involves figuring out how to engage them,
nurture them, and ultimately convert them. Step one, of course, is to lure prospective
clients, customers, or investors. Initial contact uses the above insights to home in on
the right people at the right time with the right pitch.

The way to engineer a well-running sales funnel is to trace a customer journey across
multiple touch-points. You can glean useful information from chat logs, CRM data, and
e-mails. To build a lead funnel means ensuring that the SaaS is able to properly parse
large data-sets, vet prospects (perform lead validation), and—after initial contact—
continue to engage them at every pivotal juncture in the procurement process. This is
best achieved through some sort of lead segmentation: content that is personalized,
and thus appeals to each target based on their profile (i.e. online activity). The aim is to
not only lure prospective customers, it is to streamline the lead-nurturing process—
thereby expediting the pipeline.

Remember: A great user experience is also key to capturing—and keeping—people’s
attention. An enhanced UX translates to higher conversion rates. So be catchy and
concise. Information may then be presented to prospects in a way that’s both timely
and suited to their particular needs. This even requires modes of articulation–that is:
mirroring habits expression so as to better resonate with them. The idea is to provide
personalized experiences to every possible lead.

Ideally, one automates the lead gen process, which helps streamline the sales
funnel. After initial contact, a targeted e-mail nurturing campaign will be deployed to
vetted leads. This is to continue the conversation, and thereby build a rapport with the
lead. This ensures that one is able to keep the conversation going; and thus keep each
lead’s attention.

A well-designed social media marketing strategy will help you build a loyal and engaged
following while getting highly qualified and targeted leads. Get to know your audience;
and share information that will help demonstrate your expertise AND your
dependability. Use blog posts to direct traffic to your website or landing pages. Doing
so is a proven way to capture higher quality prospects. When it comes to social media,
Instagram and Facebook are both platforms that can help generate highly targeted
traffic and leads.

Automating the lead generation process saves both time and money, as sales
personnel won’t squander limited resources soliciting top-of-the-funnel leads that show
little promise. That’s where a groundbreaking SaaS like LeadMachine.AI becomes
pivotal.

One can significantly improve retention rates by engaging in real-time organic
interactions with each lead according to that lead’s profile. Each interaction can be
used to gather necessary contact information, then assess the viability of the
lead. Lead validation is a surefire way that one does not waste valuable time and
energy on dead ends. Squandering limited resources on pointless solicitations means
diverting resources away from where they will yield fruit.