When using avatars to solicit leads, the first step is to create plausible buyer personas
with backgrounds and interests that are palpably relevant to those of the target. The
interaction must be primes so that you are able to subsequently re-visit the conversation
with moderate frequency, following up every month or so to ensure your message stays
fresh; and stays in the minds of the target audience. In the online ecosystem, it is vital
that your brand maintains visibility.
It is also important that an avatar conveys RELEVANCE. This requires some insight
into who your typical customer is and what they might be looking for. The answer to the
question: “Why is this person talking to ME?” must be immediately obvious; or the target
will become suspicious…or just dismissive. The reaction to an avatar must be: “Oh. It
is crystal clear HOW and WHY whatever this person is saying is relevant to my
endeavors.” An avatar that fails to do this is utterly useless.
As with any other kind of deployment, it is imperative to know your target. So, in
determining what to include in an avatar’s dialogue, it helps to consider each prospect’s
history of online activity. Compelling material is much more likely to be shared,
widening the reach of your content and generating new leads. So look for ways to
create content that stands out from the crowd. If it makes the reader say “wow”, they
are more likely to tell others about it; thereby extending the reach of your content and
bringing you new leads.
Bear in mind that you can’t be all things to all people. So targeted content is always
best; especially since it is more likely to resonate with each lead. Content must be
highly relevant for leads to take notice; and you don’t want to waste your time and
money on dead ends. Taking a one-size-fits-all approach is sure to squander limited
resources. Tailor the message to the trigger points of the target audience. What
motives them? What are their concerns? What are their desires? Make it clear that
you understand what they are looking for…and what they are trying to avoid.
So what should an Avatar say? For content, stress quality over quantity. You can have
a million leads, but if none of them find your avatar interesting or engaging, your lead
gen campaign will be fruitless. One valuable piece is worth a thousand irrelevant ones;
so focus on highly relevant content that engages your audience. Higher engagement
levels equal more leads generated. Un-engaged leads don’t convert; and they certainly
won’t recommend you to others.
When it comes to using avatars for marketing and lead gen campaigns, the
conversation must be organic, lest e-mail is seen as SPAM. An avatar only works if it
does not appear to be an avatar. So if the wording is stilted or the syntax is choppy, it
will come off AS an avatar; and thus be quickly dismissed.
It is important not to make overtly generic statements that seem as though they were
artificially cobbled together. The avatar must be professional yet relatable, exhibiting
both expertise and congeniality. When one strikes the right balance, the overtures will
be well received, and the campaign will be far more successful.
When it comes to the target’s perceptions, the trick is to ensure the e-mail appears as
though it is directed to them personally. The more natural the conversation’s flow, the
more likely potential customers will be open to re-engaging; as they’ll feel more
comfortable communicating. There’s power in talking to a customer like they’re the only
one in the room.
To ensure the avatar evades flagging from Google’s AI, it is important to create different
combinations of verbiage, so the mass-deployment is not detected as such. Another
red flag is canned phrases and overly-general statements that could apply to just about
anybody. This is why personalization is so crucial. To reiterate: The avatar must be
personable, not robotic, in its articulation. If the recipient cannot confidently say, “This is
for me personally”, the solicitation will be dead on arrival.
Of course, the biggest red flag for being categorized as SPAM is over-repetition.
Variation is crucial if one is to avoid being flagged. So create different
permutations for any given deployment. The trick is to craft content that will pass
muster with SPAM filters; so it cannot seem robotic. It must come off as organic.
It is vital to perform lead-scoring for any campaign that uses an avatar. This will help
ensure that you are targeting the right people with the right pitches at the right
time. Again, if the avatar fails to present content that feels relevant to the person, it will
come off as a mass-email bomb, and consequently be taken as SPAM. Generic
overtures fall on deaf ears. So try to be specific.
This is what sets LeadMachine.AI apart from the competition. It is a unique SaaS that
uses state-of-the-art technology to engineer plausible avatars. Doing so ensures that
every client can avail themselves of the latest tech; and have at their disposal the best
tools needed to bolster their lead generation capabilities; and beat the competition to
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