Welcome to the Lead Machine blog.

The pro’s have the inside scoop when it comes to lead generation. Let’s look at some strategies that work well for enticing leads.

When using avatars to solicit leads, create plausible buyer personas with relevant backgrounds and interests; and then revisit them frequently thereafter (every quarter at a minimum) so as to ensure your message...

Let’s look at some best practices for email campaigns targeted at cold leads. Not all email is created equal.

Lead nurturing is as crucial as the initial enticement; as RETAINING leads is as important as LURING them. After all, one can snag a billion leads; but that means nothing if one...