Welcome to the Lead Machine blog.

The best way to capture the attention of leads is through stories that are brief, compelling, and to the point. This can be done by using catchy—yet organic—language when composing your pitch.

In order to automate the lead gen process, schedule follow-up emails that are paused or triggered based on whether a recipient opens an email, clicks a link, or replies. Be sure to...

In today’s highly-charged climate of lead generation, sales teams need technology that can thrive in a highly-competitive online environment. So let’s look at some of the ways the latest tech can maximize...

Let’s talk about how to write email content that is most likely to gain traction for for cold leads. First, it is useful to use social media to warm leads up—priming them...