Welcome to the Lead Machine blog.

When it comes to engaging leads, it is crucial to know how to best craft content. Let’s look at ways to maximize deliverability. A general rule of thumb: When deploying lead gen...

Let’s talk about crafting effective email subject lines; as well as captivating pre-headers. The role of a subject line is to communicate to the target—at a moment’s glance—what is inside the email.

Automation will soon play a predominant role in lead generation strategies, specifically when it comes to streamlining lead qualification, lead nurturing, and predictive scoring. lead nurturing, and predictive scoring. Automated lead gen is...

Lead gen platforms are now using the latest tech to collect and analyze data, which are able to furnish companies with valuable insights in less time than conventional methods. The point is,...