Welcome to the Lead Machine blog.

Generating the most leads means always coming up with new ways to attract customers. There are many strategies to accomplish this, from generating a high number of new landing pages, squeeze pages,...

When it comes to conducting savvy lead generation, online companies can maintain a competitive edge in the digital marketplace by making use of predictive analytics. Such tech enables one to procure hyper-targeted...

Check out how things like personalization and predictive analytics can enhance your lead gen campaigns. And see how the professionals make use of these techniques to convert cold leads into customers.

Most companies perform lead scoring by using a point-based system. In this quantitative assessment, leads are prioritized based on how many points they accumulate. The marketplace is perpetually in flux, so this...